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Why is social media marketing important for a business?

Let me start with this, What device are you reading this on?  Is it a smartphone? A computer? Either ways chances are you open a social media app or website such as Facebook, Instagram , Snapchat and more.According to sources, an average millennial person opens Instagram a minimum of 200 times a day. So think about the possible consumers you can attract via social media.

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One simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process.
Here are six reasons why investing in social media is a wise business move.

Build Awareness

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If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Provide Support

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Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Develop your reputation as a responsive, caring brand by offering support through social channels:

Create a system for tracking customer comments, questions, and complaints on social media.
Respond as quickly as possible to questions and concerns.
Go out of your way to be positive and helpful.
Listen to criticism and make customers feel heard.

Grow Affordably

Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your money with social media advertising. Your business has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.

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