Technical SEO Audit Framework

A repeatable technical audit covers crawlability, indexation, CWV, schema, and security—scored and prioritized by revenue impact.

Direct answer: A repeatable technical audit covers crawlability, indexation, CWV, schema, and security—scored and prioritized by revenue impact.

Phase 1: Crawl

Screaming Frog or Sitebulb full crawl. Export 4xx, 5xx, redirect chains, canonical conflicts, missing titles, duplicate H1s.

GSC coverage report. Compare crawled vs indexed. Fix 'Discovered - not indexed' with internal links and content depth.

CWV per template. Identify worst URL pattern (usually blog or service with heavy JS).

Validate all JSON-LD. Organization on every page. Service on service pages. Article on blog/insights.

Score: (traffic potential × fix ease). Fix money pages first. Batch-fix template issues across all URLs.

Key Insight: Build hub-and-spoke content around Traditional SEO—single pages rarely win in AI synthesis or traditional SERPs.

DIG Marketing engineers AI-native marketing systems from Pune for India and global markets.