Entity Linking & Knowledge Graph Optimization

Google's Knowledge Graph connects entities—your brand, founders, services, and locations must be unambiguously linked via schema and consistent NAP.

Direct answer: Google's Knowledge Graph connects entities—your brand, founders, services, and locations must be unambiguously linked via schema and consistent NAP.

Entity Definition

Organization schema with @id. SameAs links to LinkedIn, Google Business Profile. Founder Person schema linked to Organization. Service schema per offering.

Consistency Rules

Identical business name everywhere. One primary address. One primary phone. Mismatches create duplicate entities that split authority.

Wikidata & External Signals

Where eligible, establish Wikidata entry. Industry directory listings with matching NAP. Press mentions with Organization markup.

India Specifics

GSTIN in footer/schema where applicable. Indian address format. hreflang not needed for India-only, but mention service areas explicitly.

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